Football streaming platform MyCujoo has struck a wide-ranging deal with the Cyprus Football Association to offer pay-per-view streaming of the top-tier Cyta Championship.
The agreement grants MyCujoo live global streaming rights (excluding Cyprus) to the Cyta Championship and the Coca-Cola Cup, the knockout clubs tournament.
The deal incorporates the live broadcast of games featuring clubs whose broadcast rights are held by the CFA. These are: Apollon Limassol, AEL Limassol, Olympiakos Nicosia, Nea Salamina Famagusta, Ethnikos Achnas, EN Paralimniou and Doxa Katokopias.
Following free access to the next two Cyta Championship match days, the fixtures will be available on a pay-per-view basis and charged at €5 ($5.55) per game. Tomorrow’s fixture between AEL Limassol and APOEL Nicosia will be the first to be streamed by MyCujoo.
In providing the matches on a PPV basis, the offering is a something of a departure from MyCujoo’s standard model of providing advertising-funded free streaming. There is already a PPV capability offered within the MyCujoo platform although the vast majority of rights-holders have opted for free streaming.
As part of the agreement targeted at the expat Cypriot community, the Second Division, Dimco Women’s Championship and Futsal Championship will also be broadcast live on MyCujoo. Matches from these competitions be available free, both in Cyprus and abroad. The first Second Division match to be broadcast live on the MyCujoo platform is today’s (Friday’s) clash between Alki and Agia Napa.
Pedro Presa, MyCujoo co-founder and chief executive, said: “This agreement with the Cyprus FA sees a Uefa member association broadcasting their flagship competition on MyCujoo for the first time.
“MyCujoo is enabling more clubs, leagues, and federations around the world to reach their fans, further monetise the content they own, and build revenues which can then be directly reinvested back into the game and we’re excited to have been chosen by the Cyprus FA to help them to deliver this.”
The CFA said that the tie-up will “help increase the value of Cyprus football by enabling the association to share their games worldwide and drive exposure, whilst also providing an opportunity to the many Cypriots who live abroad to engage with the club they love, including by watching live games at the lowest possible cost”.
Earlier this month, MyCujoo struck a deal with the United Soccer League to broadcast more than 500 USL League Two matches during the US competition’s 2020 season.