Nascar has designated Amazon Web Services (AWS) as the circuit’s preferred cloud computing, cloud machine learning, and cloud artificial intelligence provider.
More than 70 years of archival footage of Nascar footage will be migrated to the AWS cloud platform, expanding the accessibility of great moments in stock car racing history.
“This relationship underscores our commitment to accelerate innovation and the adoption of cutting-edge technology across our sport,” said Jon Tuck, Nascar’s chief revenue office. “Nascar continues to be a powerful marketing vehicle and will position AWS’s cutting-edge cloud technology in front of industry stakeholders, corporate sponsors, broadcast partners and ultimately our fans.”