North American basketball league the NBA and media company Red Bull Media House have signed as content partners for Korean electronics company Samsung’s new virtual reality video platform.
Unveiled at the 2015 International Consumer Electronics Show in Las Vegas, the electronics giant said its Samsung Milk suite of entertainment services will be expanded, including new platforms beyond mobile for Milk Music and Milk Video as well as the official debut of Milk VR.
Samsung said Milk VR, exclusive to the Galaxy Note 4 and Gear VR devices, will offer “immersive 360-degree videos”, with new content debuting five days a week, featuring channels in sports, music, action and lifestyle.
Samsung announced the NBA and Red Bull Media House amongst the brands, entertainment companies and networks that have committed to contribute to Milk VR’s content library.