Discovery Communications has appointed Alex Kaplan as executive vice-president, commercial for the Eurosport Digital division of international sports broadcaster Eurosport.
Kaplan (pictured) joins Discovery from the NBA basketball league, where he served as senior vice-president of global media distribution.
Kaplan will be responsible for all customer acquisition and retention for Eurosport Digital, including overseeing digital pricing and packaging, digital content strategy, marketing, media buying and planning. He will report to Paul Guyardo, Discovery’s chief commercial officer.
“I had the pleasure of working with Alex for 10 years at DirecTV so I know first-hand that there’s nobody better to accelerate the revenue and subscriber growth of Eurosport Digital,” Guyardo said.
Kaplan will work in partnership with Ralph Rivera, executive vice-president and managing director of Eurosport Digital, who also reports to Guyardo.