NBCUniversal executives are doing their utmost to take the positives from the 2022 Beijing Winter Olympics, which have generated historically low TV ratings in the United States but have helped build the company's streaming platform Peacock both in terms of viewership and advertising sales.
Viewership is down roughly 40 per cent from PyeongChang in 2018, with the Opening Ceremony attracting a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms, which represented a record-low for the event since the network began broadcasting the Games in 1988.
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