Indian digital media company Veqta has acquired rights for the Australian National Basketball League club competition.
Veqta’s five-year agreement with the NBL will cover the 2016-17 to 2020-21 seasons.
The deal grants Veqta exclusive rights to stream all NBL games in India.
NBL general manager Jeremy Loeliger said: “There are currently in excess of 300 million smartphone users in India and by 2020 this figure is set to grow a staggering 260 per cent to 800 million users. The opportunity to engage with India’s large, knowledgeable, sports-loving public is something the NBL is very excited about.”
Earlier this week, the NBL agreed similar deals with Chinese media companies Ali Sports and Sina Sports.