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Nent passes 4m Viaplay subscribers, up 33 per cent year-on-year

The Nordic Entertainment (Nent) Group has reported reaching just over four million paying subscribers to its Viaplay streaming service after adding 397,000 new customers in the fourth quarter of last year - year-on-year growth in subscribers of 33 per cent.

Introducing the company's full year report, Anders Jensen, Nent's president and chief executive officer, said the company had added almost a million new Viaplay customers during the year.

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