Netflix adds Boca Juniors to football content portfolio

Online streaming service Netflix has sealed its latest content partnership with a football club through a deal with Argentinian Superliga outfit Boca Juniors.

Netflix will produce a four-part documentary series focusing on Boca’s pre-season build-up. The announcement was made by Ted Sarandos, chief content officer for Netflix, during a presentation in Buenos Aires in which the company outlined a raft of original content plans for Argentina.

According to the DiarioPopular.com.ar website, Sarandos outlined that Latin America represents one of the markets in which Netflix is growing fastest with the company also set to produce a 75-minute documentary on motor racing legend Juan Manuel Fangio, a five-time Formula One champion.

The Boca deal comes after Italian Serie A champion Juventus last month claimed a first for the football market by entering into a partnership with Netflix. Under the deal, Netflix will produce a four-part documentary series on the Turin club. The series will consist of hour-long episodes and is scheduled to be released in early 2018.

English Premier League club Manchester City yesterday (Thursday) signed a content partnership with internet company Amazon which will result in the production of a behind-the-scenes series for its Prime subscription service.