![Patrick Mahomes of the Kansas City Chiefs celebrates with the Vince Lombardi Trophy (Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/03/Super-Bowl.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
The global audience for the recent Super Bowl between the Kansas City Chiefs and Philadelphia Eagles was up 7 per cent from 2022 with 56 million watching the game, according to figures released by the National Football League.
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