The global audience for the recent Super Bowl between the Kansas City Chiefs and Philadelphia Eagles was up 7 per cent from 2022 with 56 million watching the game, according to figures released by the National Football League.
Mexico, which has hosted NFL games but will not in 2023 as Estadio Azteca undergoes renovations, brought a total audience reach of 20.7 million, averaging 8.3 million and peaking at 10.2 million during halftime. The Mexican figures were up 10 per cent year-over-year and are the highest in at least a decade, said the NFL.
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