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NFL signs Facebook content partnership

Social media platform Facebook has furthered its move into sports content by agreeing a multi-year global partnership with American football league the NFL.

The agreement announced today (Tuesday) does not include live games, with Facebook to instead publish NFL Game Recaps and official highl​ights from all regular season games, as well as the playoffs and Super Bowl.

In addition, NFL Media, the league-owned and operated media division, will distribute uniquely packaged content from its production arm, NFL Films, on Facebook’s Watch platform.

NFL Turning Point, Sound FX and NFL Game Recaps will be posted each week during the NFL season and will be available to fans in the US on Watch.

People around the world will also be able to access the content by following the NFL Turning Point, Sound FX and NFL Game Recaps show pages and can watch highlights from around the league on Facebook by following the NFL or any of its 32 clubs.

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