Greek pay-television broadcaster Nova has agreed a three-year extension to its rights deal with Euroleague Basketball.
The contract has been signed with the Asset OgilvyEntertainment agency, Euroleague’s broadcast rights licensee in the Greek market, and runs until the end of the 2016-17 season.
Nova will broadcast Euroleague games through its Novasports channels.
Asset OgilvyEntertainment holds the Greek marketing rights for the 2014-15 and 2015-16 Euroleague seasons and in July added two more years, 2016-17 and 2017-18, to the existing contract.
Greek club Olympiacos is the reigning Euroleague champion.