Greece

Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.

Euroleague Basketball is set to increase the value of its media rights in Greece and Cyprus, despite a foretold shootout between Greek pay-television rivals Nova and Cosmote never coming to pass.

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.

Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory

United Group’s Nova has added another Greek Super League team to its portfolio after reaching a deal with the recently-promoted Levadiakos.

United Group’s Nova has extended its rights agreement with Greek football club Aris for another three seasons, seeing off competition from rival broadcaster Cosmote TV.

Kosmos Tennis has made a strong start to its Davis Cup media rights sales by securing increases in fee across Italy and the Balkans, a sign that the competition’s revamped format is bearing fruit.

Greek powerhouse Olympiacos is set to switch from Nova to Cosmote in a lucrative deal that casts further doubt over the league’s efforts to centralise the management of its media rights.

Greece’s Cosmote TV is nearing a deal for Olympiacos’ rights in the Greek Super League, making another landmark addition to its portfolio of Greek teams.

United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled

The rise of Maria Sakkari and Stefanos Tsitsipas has increased the popularity of tennis in Greece, a country where the sport has just begun to break into mainstream culture.

The initial burst of deals across Europe are the first to be announced for the new cycle, and also the first major deals agreed by the DFB since it took DFB-Pokal rights back in house.

Nova, the Greek pay-television broadcaster owned by United Media Group, has extended its relationship with anti-piracy content protection firm Friend MTS

Greece’s Cosmote TV has renewed rights to the Formula One World Championship in a sublicensing deal with public-service broadcaster ERT covering the 2022 season, which starts on March 18.

Media group Discovery secured a marginal increase for rights in Greece to the Olympic Games in the 2022 and 2024 in a deal with public-service broadcaster ERT.

The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…

Greek pay-television broadcaster Cosmote has retained exclusive rights to the FIA World Rally Championship under a new three-year deal that runs to 2025