Greece is the next market off the block for Uefa and the Team Marketing agency as they look to close out the club competition media rights sales process ahead of the new cycle

Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.

Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026

The Greek Football Federation (EPO) has initiated a sales process for domestic broadcast rights to the Greek Cup. The invitation to tender covers the exclusive broadcast rights during the 2023-24 season

Nova, the pay-television broadcaster owned by United Media Group, has announced a renewal of its deal with Greek Super League club PAOK for another two seasons, 2023-24 and 2024-25

Subscription broadcaster Premier Sports has acquired rights in Ireland to this year’s edition of the Wimbledon Championships.

The current level of spending on sports rights in Greece cannot be maintained, according to Dimitris Michalakis, the long-serving executive director of Cosmote TV, the pay-television arm of the Greek telco

Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.

Euroleague Basketball is set to increase the value of its media rights in Greece and Cyprus, despite a foretold shootout between Greek pay-television rivals Nova and Cosmote never coming to pass.

The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.

Online sports betting and gaming operator Bwin has signed a multi-year extension to its sponsorship deal with Euroleague Basketball covering the Greek territory

United Group’s Nova has added another Greek Super League team to its portfolio after reaching a deal with the recently-promoted Levadiakos.

United Group’s Nova has extended its rights agreement with Greek football club Aris for another three seasons, seeing off competition from rival broadcaster Cosmote TV.

Kosmos Tennis has made a strong start to its Davis Cup media rights sales by securing increases in fee across Italy and the Balkans, a sign that the competition’s revamped format is bearing fruit.

Greek powerhouse Olympiacos is set to switch from Nova to Cosmote in a lucrative deal that casts further doubt over the league’s efforts to centralise the management of its media rights.

Greece’s Cosmote TV is nearing a deal for Olympiacos’ rights in the Greek Super League, making another landmark addition to its portfolio of Greek teams.

United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled

The rise of Maria Sakkari and Stefanos Tsitsipas has increased the popularity of tennis in Greece, a country where the sport has just begun to break into mainstream culture.