The value of French Ligue 1 rights in Greece and Cyprus is set for a small increase in a renewed deal with pay-television broadcaster Nova.
The Greek government will offer the country’s domestic football clubs a massive increase in media-rights revenue, but only if they agree to a series of demands including a restructuring of the league system.
Patrick Comninos, chief executive of the Basketball Champions League, spoke to media at the Fiba Final Four event last week about Greek basketball club Panathinaikos reported interest in joining the competition.
The Asset Ogilvy agency has made a small profit from selling on Spanish LaLiga rights in Greece and Cyprus, following renewals with pay-television broadcasters Cosmote and PrimeTel.
Greek pay-television broadcaster Nova has struck media-rights deals with eight Superleague clubs, effectively marking the end of the league’s collective rights selling.
Greek pay-television broadcaster Cosmote’s new deal with Uefa will significantly increase the number of national team matches it can broadcast at no extra cost.
Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.
Rights in Greece to Spain’s LaLiga have increased in value by about 50 per cent, while German Bundesliga rights have stayed flat in deals this month with Asset Ogilvy and Cosmote respectively.
Domestic media rights to the Greek Superleague are back on the market after pay-television broadcaster Nova decided against activating a one-season extension to its current deal.
The value of Uefa Champions League and Europa League rights in Greece is set to fall in its new cycle despite rights being sold exclusively to pay-television broadcaster Cosmote last week.
Uefa is considering selling Champions League and Europa League rights in a new cycle exclusively to a pay-television broadcaster to maximise value in Greece.