The Olympic Channel, the OTT media platform of the International Olympic Committee, has signed content partnerships with Latin American media group Claro Sports and the International Automobile Federation (FIA).
The Claro Sports partnership features both linear and digital programming across 17 territories in Latin America.
The deal will result in Olympic Channel programming being broadcast on the Claro Sports channel and the OTT platform Claro Video. A digital portal dedicated to the Olympic Channel will also launch on Marca Claro.
Content will include year-round coverage of Olympic sports and athletes, Olympic Channel original programming, Games-related programming and new locally-relevant content created by both parties.
The deal runs until 2024, complementing Claro Sports’ media-rights agreement with the IOC for the Olympic Games and Youth Olympic Games. The partnership covers Argentina, Bolivia, Chile, Colombia, Costa Rica, The Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
Meanwhile, the Olympic Channel’s partnership with the FIA will see the two parties collaborate on motorsport and road safety content.
The FIA becomes the 78th federation partner of the Olympic Channel and the agreement expands upon the existing relationship between the FIA and the IOC.
FIA president Jean Todt said: “The platform is a great resource for fans worldwide, and by increasing the diversity of broadcast and on-demand content to include motorsport, we have the potential to reach many new fans. It is also an opportunity for us to work closer together in the area of road safety – with so many Olympic athletes already involved in our #3500LIVES campaign, this will be another way for us to raise awareness of crucial road safety issues.”