Onefootball and Lagardère agree deal for Polish Cup PPV streaming

The Lagardère Sports agency, official marketing partner of the Polish Football Association (PZPN), has agreed a deal with Onefootball for the digital platform to offer live streaming of Polish Cup fixtures.

As of next month, the Onefootball app will offer live streams of Polish Cup matches on a pay-per-view basis, at €1.99 ($2.20) per match. The offer will be made available across all markets globally, with the exception of Poland and Africa, with live commentary exclusively provided in Polish.

The distribution agreement includes broadcast of a total of 10 fixtures until the end of the 2019-20 season, including all quarter-finals, both semi-finals and the final. The partnership kicks off with three selected matches during the Round of 16, scheduled to take place on December 3-4.

Onefootball founder and chief executive, Lucas von Cranach, said: “Considering the number of Polish communities around the world and their passion for the game, this offer will certainly attract many Polish football fans living abroad.”

Onefootball has signed a string of revenue-share agreements with broadcasters to offer live football matches on a pay-per-view basis. Sportdigital Fussball, the subscription broadcaster in German-speaking countries, became the latest broadcaster to sign up earlier this month.

In September, international sports broadcaster Eleven Sports teamed up with Onefootball to deliver European football coverage to users of the latter’s app in Belgium and Luxembourg.

Onefootball, which was founded in 2008 and employs 200 staff at its Berlin headquarters, is especially aimed at a younger target audience and promotes itself as platform on which live football can be watched “with just a few clicks”. The pay-per-view billing is handled by the Apple iTunes or Google Play store.

Having initially made its name as a provider of football news, data and statistics, Onefootball has been branching out into the live streaming sector.