OTE continues rights push with F1 extension

The Asset Ogilvy agency has extended a rights agreement for the Formula One motor racing world championship with Greek pay-television broadcaster OTE.

The new deal is for an additional two years, covering the 2016 and 2017 Formula One seasons.

In March, OTE secured F1 rights in Greece alongside free-to-air commercial broadcaster Alpha TV for the current 2015 season.

OTE will continue to show every race, practice and qualifying session live on its OTE Sport channels, as well as its recently launched video-on-demand platform OTE TV Go.

Asset Ogilvy has worked with Formula One since 2010 and currently handles rights in Greece, Albania, Cyprus and Macedonia.

Over the past month, OTE has also renewed its rights agreements for the German Bundesliga and Italian Serie A top-tier football divisions.