PCB receives lowball bids for PSL rights

The Pakistan Cricket Board has received lower-than-expected bids for rights to the next three editions of the Pakistan Super League Twenty20 tournament.

According to news website Dawn, none of the bids were “anywhere near” the $42m (€37m) target set by the governing body over the three-year cycle.

The identities of the bidders were not disclosed.

According to the report, the PCB made a net profit of $784,000 on showing coverage of the first edition of the tournament, in 2016, when none of the matches took place in Pakistan due to security concerns. Owing to a lack of interest from broadcasters at the time, the PCB opted to acquire air time on three channels to exploit the coverage.

In 2017, with some of the action returning to Pakistan and the final taking place in Lahore’s Gaddafi Stadium, the PCB generated a net profit of $3.8m from media coverage.

Figures for the 2018 edition have not been revealed by the PCB.

The fourth edition of the PSL will run from February 14 to March 17. Eight matches, including the final, will take place in Pakistan.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.