Peruvian Football Federation engages Octagon to boost media rights sales

The Peruvian Football Federation (FPF) has appointed the Octagon agency to consult on its global media rights for the period spanning 2018 to 2022.

Octagon’s Global Media Rights Consulting group will seek to maximise the value of the FPF’s commercial media rights for all national teams.

Octagon will advise the FPF on media rights valuation, distribution strategy, and sales process to potential media partners across broadcast, digital, social, radio, data and new media rights.

“In the FPF, we are committed to further professionalising our organisation, and remain focused on transparency while generating more resources to support our strategic plans across several areas including youth development and infrastructure,” Juan Matute, secretary general of the FPF, said. 

“As the media landscape continues to grow and evolve in Peru and abroad, it is imperative that the FPF has expert advice on all aspects of their commercial media rights.”

The agreement comes with Peru having qualified for its first Fifa World Cup in 36 years. Peru has been drawn against France, Australia and Denmark in Group C for next year’s tournament in Russia.