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PFL, DAZN enter three-pronged agreement centred on European JV

(Cooper Neill/Getty Images)

DAZN and the Professional Fighters League have struck three separate agreements that will see DAZN become a minority equity holder in the PFL's new European mixed martial arts promotion, as well as a media rights partner for all PFL events in at least 50 markets.

Speaking exclusively to SportBusiness at DAZN's London headquarters today (Thursday), chief executive Shay Segev and PFL chief executive Peter Murray described the deal as a "strategic partnership" that included an "expansive scope of rights".

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