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Philippines Football League signs wide-ranging Sportradar deal

The Philippines Football League has entered into a multi-year partnership with sports and betting-related services company Sportradar, through which it will launch its own video and streaming platform.

Sportradar will serve as the official and exclusive global audio-visual and data distribution partner of the league, as well as its integrity services partner. The top-tier competition launched in 2017 and is about to embark on its second season.

The PFL will use Sportradar’s OTT solution to create its own video and streaming platform, which will integrate high-quality video streaming and content, along with statistical data that will be viewable across all devices.

The league will be able to commercialise the service through advertising, sponsorships, subscription or pay-per-view opportunities for live matches.

It is hoped the platform will help expand the league’s fan base, with content to be available at all times, both in the Philippines and around the world.

Sportradar will also promote the ‘Integrity Always’ tagline to raise awareness about responsible betting. Educational workshops will be organised for clubs and players to highlight the dangers of match-fixing, while Sportradar Integrity Services will also monitor, identify and analyse any suspicious betting activities relating to the league.

Sportradar’s director of business development in Asia, Biplav Gautam, said: “As our first OTT partner in Asia, the PFL joins a rapidly growing group of federations and leagues globally that have taken a decisive step towards delivering an innovative digital strategy that will provide value and engagement for its sponsors and advertisers, as well as to the delight of its fans.

“We are particularly encouraged by the PFL’s commitment to keeping the league clean, and we are confident that the engagement of our integrity services will safeguard the league against match-fixing.”

The PFL is sanctioned by the Philippine Football Federation and has six participating clubs.