Specialist cycling and tri-sports video distributer Play Sports Network has launched a new platform dedicated to triathlon.
Global Triathlon Network will launch across video-sharing website YouTube, as well as social media platforms Facebook, Instagram and Twitter.
GTN will show a range of video content, offering advice to athletes of all abilities and providing news about the latest triathlon gear and technologies.
The new channel will also feature video pieces with some of the leading names in triathlon, including English brothers Alistair and Jonny Brownlee (both pictured).
Fans and athletes around the world can access GTN via a television, desktop computer or mobile device.
PSN already runs dedicated YouTube channels for cycling and mountain biking.