The International Triathlon Union (ITU) has launched its new-look on-demand streaming platform ahead of the first World Triathlon Series event of the season in Abu Dhabi on Friday.
TriathlonLive.tv is already scheduled to show over 40 live events in 2019. The platform broadcast its first live race in 2009 and has now been overhauled to provide users with a more complete experience.
Texaco Havoline has signed on as the ITU’s first OTT digital partner, while a brand new mobile app has also been launched to complement the revamped streaming service.
ITU president Marisol Casado said: “In conjunction with our long-term digital media partners Infront, we will be expanding our coverage at each event and bringing more live races, including ITU World Cups, the World Paratriathlon Series, Multisport World Championships and many more, including races not organised by ITU like the SuperLeague or the Isklar Norseman Xtreme Triathlon, to provide even more entertainment for our users.”
The ITU has been working closely with the Infront agency over the past six months to expand its coverage. The new platform will provide users with instant access to events, with an exclusive new 30-minute show before and after all WTS races to be launched for the new season.
Content will also include interviews with athletes and coaches, tips from pros, a section on development and the World Triathlon Team’s journey to the Olympic Games, along with a comprehensive library of highlights from the past 20 years of triathlon racing.