Poland is one of the biggest European markets where the rights for the 2009-10 to 2011-12 period have yet to be sold. Public-service broadcaster TVP and pay sports channel N Sports have the rights at present, paying a combined €6 million a year.
Broadcasters will be bidding with half an eye on the rights for Uefa’s second-tier competition the Europa League, bids for which are due in a fortnight.