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Premier League confirms Star Sports deal in India

The English Premier League has confirmed a new three-season deal for its rights in India to pay-television broadcaster Star Sports, from 2019-20.

Star will broadcast 250 matches live on its linear platform and will stream all 380 matches live on its digital platform, Hotstar.

SportBusiness Media reported on the deal earlier this month. It is thought that Star faced little competition for the rights, as Star’s main rival in the sports rights market, pay-television operator Sony, did not challenge strongly.

The deal saw another drop in the Premier League’s income from its rights in the region, having previously decreased in the 2016-17 to 2018-19 cycle when Star also held rights.