HomeNewsFootballEngland

Premier League hires Fifa exec as global head of media sales

The Premier League, the top tier of club football in England, has appointed Josh Smith to the role of global head of media sales.

Smith currently serves as director of television services at football’s world governing body Fifa and will take up his new role at the Premier League at the beginning of October.

He will be charged with leading the League’s sales process across multiple international markets.

Paul Molnar, director of broadcasting at the Premier League, said: “He has developed an excellent reputation across the industry and brings a wealth of experience from his time at Team Marketing, BT Sport, and most recently Fifa.”

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.