Deals have yet to be agreed in Russia, where dominant pay-broadcaster NTV has submitted only a derisory offer, and Albania, where the league still has concerns about local broadcasters’ ability to control the distribution of unauthorised smartcards. Other deals, such as the rights in planes and ships (presently held by IMG), and free-to-air deals in Africa, have also yet to be concluded.
For more information see the next issue of TV Sports Markets.