HomeNewsFootballUnited Kingdom

Premier League rights value up 8% to £9.2bn on overseas income

A rise of over a third in international broadcaster fees for the English Premier League drove an 8-per-cent increase in the property’s total rights value for 2019-2022 to £9.2bn (€10.4bn/$11.7bn) compared with the previous cycle, according to EPL’s interim chief executive, Richard Masters.

Overseas broadcasters paid £4.2bn for 2019-20 to 2021-22, Masters told the FT Business of Football Summit. This marked a 35-per-cent rise from the £3.1bn the EPL received from these sources for the 2016-17 to 2018-19 cycle.

In contrast, the value of EPL domestic broadcast rights fell to £5bn for 2019-22 from £5.4bn for 2016-19 despite the number of available games rising to 200 from 168, Masters said.

The Premier League’s UK rights will again be held by pay-television broadcasters Sky and BT Sport for the 2019-2022 cycle. They will be joined by internet giant Amazon, which will show matches from the first December midweek round and on Boxing Day through its Amazon Prime streaming service.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.