Maltese pay-broadcaster Go is the only new licensee so far, with incumbent broadcasters retaining the rights in the other four countries, with Telenet/BeTV winning in Belgium, Lumiere in Cyprus, Sport1 in the Netherlands and Sport TV in Portugal. The new deals run from the 2010-11 to 2012-13 seasons.
All other territories are set to go to auctions later this month, with strong competition expected, particularly in Eastern Europe.