Prices set for Helbiz Live’s novel Serie B rights offering

Luka Bogdan of US Salernitana 1919 celebrates after scoring during the Serie B match against Empoli FC on May 7, 2021. (by Giuseppe Maffia/NurPhoto via Getty Images)

Helbiz, the US-based micro-mobility company, has presented its innovative business model for the domestic streaming rights to Serie B, the second tier of Italian club football.

Helbiz has lifted the lid on its plans after it was last month confirmed as a domestic streaming rights-holder to Serie B, while also being appointed to distribute rights worldwide. The award of non-exclusive domestic rights to Serie B covers the 2021-24 period, as does Helbiz’s appointment as the exclusive marketer of the league’s international rights.

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