Primetime signs boxing content deal with Goodwin Promotions

UK pay-per-view channel Primetime has agreed an exclusive deal with boxing promoter Goodwin Promotions for a package of rights which it will show on a free-to-air basis.

The Primetime channel will televise up to 10 shows a year from Goodwin Promotions in a two-and-a-half to three-hour timeslot, featuring the delayed screening of the show undercard, plus preview material and documentaries on boxers.

Goodwin aims to produce a show to be carried on Primetime every six weeks.

Steve Goodwin, head of Goodwin Promotions said: “This television deal is unique for a small-hall promoter as it will provide regular opportunities for lesser established fighters to elevate their careers, whilst making them easily accessible to boxing fans as everything will be broadcast on a free-to-air basis. The latter is very important as we want the public to be able to identify with fighters more and get to know them better, which is crucial to boxing’s long term future.”

Goodwin Promotions first Primetime show under this new deal will be the 20-fight show at York Hall in London on September 15.