The 7NXT division of German media company ProSiebenSat.1 is set to acquire a majority stake in the DOSB New Media arm of the German Olympic Committee (DOSB), according to New Business.
The German industry magazine said the DOSB will remain as a partner in the venture, with the two parties targeting a significant increase in online sports coverage through the deal.
DOSB New Media operates the DOSB’s online sports television channel, Sportdeutschland.TV. The platform currently shows competitions from more than 70 sports as live-streams or on-demand, including the Volleyball Bundesliga, Table Tennis Bundesliga and the 2. Basketball Bundesliga.
New Business said the deal is subject to approval by Germany’s federal cartel office, the Bundeskartellamt.