Liga ACB, the top division of basketball in Spain, has chosen Protocol Sports Marketing to market the competition to key territories in Asia and Eurasia.
Protocol Sports will market and distribute the television, digital and streaming rights to the Liga ACB, as well as the Copa del Rey, Supercup and associated media properties, to select territories in these regions.
Protocol Sports will market up to 68 regular-season games, as well as a minimum of 17 and a maximum of 27 Liga ACB playoff/championship matches.
It will also market the Copa del Rey featuring seven games involving eight top-flight teams, the Supercup featuring three games involving four top Liga ACB teams, and a weekly magazine show featuring news, profiles and highlights from Liga ACB games.
Protocol Sports Marketing agency were also recently appointed by World Boxing Super Series promoter Comosa to market global media rights to the semi-finals and finals of the competition’s second season.