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PSA extends rights deals in Asian markets

The Professional Squash Association has extended deals with broadcast partners in Malaysia, Indonesia and the Indian sub-continent.

Malaysian telecommunications company Astro will remain a partner of the PSA World Tour until 2021 in what is a key market for the organisation.

The deal was brokered by the Broadreach Media agency, while the PSA has also sealed rights extensions with Indonesian media company MNC and Indian pay-television broadcaster Sony Ten. Terms of these agreements were not disclosed, with the latter covering the Indian sub-continent.

PSA chief executive Alex Gough said: “Malaysia has a thriving squash scene and boasts one of the sport’s greatest ever players, (eight-time world champion) Nicol David (pictured), while up-and-coming players such as 2016 men’s world junior champion Eain Yow Ng and Sivasangari Subramaniam, who helped Malaysia to second place in the Women's World Junior Team Championships earlier this year, look set to be at the forefront of a new generation of Malaysian talent coming through the ranks.”