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Quality coverage and sense of community best weapons in piracy fight, say industry executives

An anti-piracy LED board during Serie A match in September 2019 (Photo by Paolo Bruno/Getty Images)

Providing high-quality coverage of live sport that fosters a sense of community and shared experience is one of the most effective ways to tackle the ongoing threat of piracy, according to leading figures in the sports broadcast sector.

Speaking during a panel session at the Host City conference, hosted online from Glasgow, figures including Peter Hutton, global sports director at Meta, and Jamie Hindhaugh, chief operating officer at BT Sport, agreed that piracy remains the biggest risk to rights-holders and were aligned on how best to fight back.

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