BT Sport (UK)
The Premier League’s 20 clubs are unconcerned about the small drop in the value of their domestic live rights in the next cycle, following deals this month with BT and Amazon that brought the protracted sales process to a close.
Strong competition in Ireland has helped Uefa seal a big increase for its club competition rights, as commercial broadcaster TV3 fell just short in its attempt to acquire all the rights on offer.
Telco BT will pay an increase of about 140 per cent to keep hold of exclusive MotoGP media rights in the UK and Ireland.
After successive 70-per-cent rises in the last two cycles there were only two sets of circumstances in which the Premier League was likely to secure another increase in the value of its domestic live rights.
Media commentators will debate whether the 36-per-cent increase the English Football League secured for its rights from Sky is a great result, a disappointment, or something in between.