Eleven Sports’ surprise entrance into the UK sports-rights market will have been welcomed by rights-holders around the world.
Pay-television broadcaster Eleven Sports bolstered its Belgian sports portfolio last month, buying rights to Italy’s Serie A and Germany’s Bundesliga ahead of carriage negotiations.
The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.
Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.
The NBA has increased its annual media-rights value in Taiwan via a new agreement with Videoland, which has subsequently sublicensed rights to Eleven Sports.
Eleven Sports last month acquired the remaining package of German Bundesliga rights in Poland, ensuring its control over the league’s coverage in the country.