Singaporean agency Reddentes Sports has partnered with Hong Kong agency Next Media to sell the broadcast rights for the upcoming Asian Football Federation’s U-18 Championship outside of host nation Vietnam.
The two agencies will work with Anglo-Indian investment firm and rights holder AW Capital to sell the rights.
The AFF tournament focuses on Southeast Asian nations, with 12 countries from the region competing.
This year’s iteration kicks off in less than two months, beginning on August 6 with the final scheduled 13 days later.
Reddentes also struck a deal last week to market a trio of Paralympic events across 10 Asian nations ahead of next year’s headline event in Japan.