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Bundesliga secures ‘solid’ rights fee, brand-building commitments in Vietnam
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
Hot market in Vietnam helps Lagardère raise Suzuki Cup value in four-country deal
Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.
Next Media agency acquires Bundesliga rights in Vietnam
The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Next Media acquires Suzuki Cup rights in Southeast Asia
Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar
Reddentes to market 2019 AFF U-18 Championship rights
Singaporean agency Reddentes Sports has partnered with agency Next Media to sell the broadcast rights for the upcoming Asian Football Federation's U-18 Championship outside of host nation Vietnam