The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.
Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar
Singaporean agency Reddentes Sports has partnered with agency Next Media to sell the broadcast rights for the upcoming Asian Football Federation's U-18 Championship outside of host nation Vietnam