SendtoNews builds major league portfolio with NBA partnership

North American basketball league the NBA has agreed a game highlights syndication deal with digital sports news agency SendtoNews.

Terms of the deal were not disclosed, but SendtoNews will deliver daily highlights for the NBA, women’s league the WNBA and development competition the D-League to its network of online sites for local newspapers and television stations.

SendtoNews distributes and monetises its digital video content via a network of broadcasters, ‘newspaper.coms’ and pure digital publishers across North America and Europe.

The company is an exclusive or semi-exclusive content rights holder for over 75 sports leagues on four continents, including Major League Baseball, North American stock car racing series Nascar and golf’s PGA Tour.