HomeNewsBasketballUSA

NBA extends YouTube partnership for D-League

Video-sharing website YouTube has agreed a one-year extension with North American basketball league the NBA for the live streaming of more than 350 games from the second-tier Development League during the 2013-14 season.

For the second consecutive season, fans will be able to watch the NBA’s official minor league live on the D-League YouTube channel, as well as via the D-League Center Court mobile app – the league’s free mobile application providing fans with access to D-League content on the Android Market and the Apple App Store.

Fans will also be able to access D-League games on the league’s YouTube channel through all of the league’s 17 team websites.

Archived versions of the live games to view on demand will be available shortly after the conclusion of the contests.

Along with live NBA D-League games this season, fans can access additional content through the YouTube channel, including nightly highlights and player features.

The NBA claims its D-League partnership with YouTube represents the most comprehensive live game offering on the Google-owned platform by a major professional sports league.

“Teaming up with YouTube has solidified the NBA D-League as a true global brand,” Dan Reed, NBA D-League president, said.

The 2013-14 D-League season will tip off on November 22 when the Maine Red Claws host the Springfield Armor and the Erie BayHawks face the Canton Charge.