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Singtel, Starhub buys EFL and EFL Cup rights from Reddentes, Pitch International

Singaporean pay-television platforms Singtel and Starhub have acquired rights for selected English Football League and EFL Cup matches for the 2019-20 season, in a deal with agency Reddentes Sports and the EFL’s official global distributor, Pitch International.

Matches will be on Singtel and Starhub’s respective pay-TV, mobile and OTT platforms. Reddentes told Sportbusiness Asia most of the EFL Cup matches from the third round till the final will be screened. In addition, selected League One and League Two fixtures will also be shown as part of the agreement.

The first game aired under the deal will be the opening EFL fixture between Luton Town and Middlesbrough on August 3rd.