Pitch International

Latest Features

Agency Pitch International did not face serious competition in the English FA’s tender for international Women’s Super League media rights, SportBusiness Media understands.

In the latest interactive monthly data report, SportBusiness Media analyses the role of agencies in the media-rights market globally.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr

W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.

OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.

UK-based sports marketing agency Pitch International has unveiled a reshuffle of its media and advisory leadership team, including the promotion of Guy Le Grew to the newly-created position of chief revenue…

Canadian pay-television broadcaster Sportsnet began broadcasting matches from the FA Women’s Super League on Saturday as part of an exclusive rights agreement negotiated shortly before the start of the 2…

The IMG agency has withheld its payment to the Football Association for international rights to the FA Cup as rights-holders continue to feel the effect of the sports shutdown

The English Football League has initiated a search for advisers as it weighs up its options ahead of the sale of international broadcast rights from the 2022-23 season onwards

Features

DAZN has completed its portfolio of rights to English football properties in Spain, adding the FA Cup, English League Cup and the English Football League in deals with the Pitch International agency

Two more India tours have not prevented a fall in the value of England and Wales Cricket Board (ECB) media rights in the Indian subcontinent.

The annual value of Six Nations media rights in Asia has been cut almost in half following a new deal with OTT service RugbyPass.

Two scheduled India tours has helped the Pitch International agency finally sell New Zealand Cricket rights in the Indian subcontinent after three years without a deal.

Australian public-service broadcaster SBS has renewed its deal for non-exclusive rights to the national rugby union team’s ongoing matches for roughly the same annual fee.

The Ascot Racecourse has earned a small fee from online streaming platform Sina Sports for exclusive rights in China to this year’s Royal Ascot festival.

The Six Nations has increased the value of its international media rights by at least 20 per cent in a renewal with Pitch International, while choosing to retain rights in the US and Canada.

Kwesé Sports is understood to be close to a deal for English Football League rights with Pitch International, but has not met the agency’s original asking price.

Six Nations international media rights are currently on the market with the incumbent, Pitch International, facing competition from rival agency IMG.

The stream of top-tier properties to be sold in sub-Saharan Africa later this year is making life difficult for the IMG and Pitch International agencies, each of which has English cup competitions for sale.

Second-round bids for Portuguese Primeira Liga international rights have once again fallen below Sport TV’s expectations, despite a five-way agency shootout.

The Portuguese Primeira Liga’s international rights have been tendered for the first time, attracting interest from multiple global sports-rights agencies.

Spanish public-service broadcaster TVE surprised the market with deals for English FA Cup and Club World Cup rights this month.

England’s Football Association told TV Sports Markets this week that its strategy of opening up FA Cup international rights by running a single tender was vindicated by its deals with the IMG and Pitch International agencies.

Scottish Rugby earned an increase of more than 70 per cent by selling international rights to its autumn Test matches directly to the Pitch International agency, without offering them to the market.

The Pitch International agency this month acquired Formula One and LaLiga rights as part of a move to create a new in-flight offering, TV Sports Markets understands.

England’s Football League has opted to renew its international rights deal with the Pitch International agency, TV Sports Markets understands.

Cricket Australia will take a more flexible approach to its rights sales when its global advisory deal with the IMG Events & Media agency expires after the 2015-16 season.

RCS Media Group, the parent company of Italy’s Gazzetta TV channel, bought exclusive live rights to this month’s Copa América.