ESPN president John Skipper has said that the US pay-television sports broadcaster would like to be offered as part of smaller as well as larger cable-television packages.
Skipper said that pay-television operators should offer smaller packages of channels to consumers who do not already receive cable or satellite services, according to the Bloomberg news agency.
Skipper added that those who sign up for smaller packages may eventually upgrade to more expensive pay-television packages. “We suspect they will trade up,” Skipper said. “We want to figure out products to get those people to buy something.”