HomeNewsGolfUnited Kingdom

Sky and BBC hole Masters extensions

UK pay-television broadcaster BSkyB and public-service broadcaster the BBC have signed multi-year extensions to their rights deals for the US Masters golf tournament.

The deals take effect from 2015. Sky Sports will continue to provide all four days of the major live, including exclusive live coverage of rounds one and two from the Augusta National Golf Club.

Sky will provide exclusive live coverage of the Par 3 Contest, held every year on the Wednesday of Masters week and played on Augusta’s Par 3 course.

Additional content through the red button interactive television service, website and tablets will also be provided, along with highlights of the action.

Sky Sports has shown live coverage of all four days of the Masters since it was first awarded rights in 2011.

The BBC will continue to show the key action on Saturday and Sunday live, as well as highlights of the first and second rounds on Thursday and Friday.

In addition, six more digital feeds will allow audiences to watch the play across four screens – PC, tablet, mobile and connected television.

The BBC will provide this weekend's play from Augusta on up to seven live video streams on mobile, tablet, desktop and connected televisions as the Masters builds to its climax on Sunday.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.