The Premier League’s 20 clubs are unconcerned about the small drop in the value of their domestic live rights in the next cycle, following deals this month with BT and Amazon that brought the protracted sales process to a close.
The RDA agency will look to extract more value from Australia and New Zealand and strike deals in the Pacific Islands for the first time, after taking over international rights to the Super League.
After successive 70-per-cent rises in the last two cycles there were only two sets of circumstances in which the Premier League was likely to secure another increase in the value of its domestic live rights.
Media commentators will debate whether the 36-per-cent increase the English Football League secured for its rights from Sky is a great result, a disappointment, or something in between.
Amazon secured its first major sports rights deal in the UK with the acquisition of ATP World Tour 1000 and 500 rights, a move which surprised local experts.
The expansion of the cross-border Pro12 rugby union competition, following the addition of two South African teams this week, has been driven by three factors: the desire to improve the competitiveness of the league, the aim of bringing its media-rights revenues closer into line with its rivals, and the availability of the Cheetahs and the Southern Kings.
The England & Wales Cricket Board (ECB) enjoyed the best of both worlds in agreeing its new domestic deals last week – it has grown media-rights revenue by almost 180 per cent and secured significant free-to-air coverage on UK public-service broadcaster the BBC.