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Sony Six support boosts Indian T20 league

Indian sports and entertainment pay-television channel Sony Six has acquired rights to the third season of state-level Twenty20 cricket competition the Karnataka Premier League.

Previous seasons of KPL were televised on cable news channel Udaya News, but Sony Six has committed to broadcast 24 games from the 2014 campaign, which begins today (Thursday) and runs through to September 12.

Commenting on the broadcaster’s decision to partner with the KPL, Sony Six business head Prasana Krishnan told the IndianTelevision.com website: “The league has better sponsorship support, a national level sports broadcaster, a celebrity team captained by popular Kannada actor Sudip and participation from international cricketers like Manish Pandey and Robin Uthappa.”