South Dakota State extends multimedia rights partnership

US regional sports broadcaster Midco Sports Network has extended its multimedia rights partnership with the athletics department of South Dakota State University.

The new deal will run for 10 years, from 2016-17 to 2025-26.

Midco will provide coverage of South Dakota Jackrabbits Athletics games across various sports, including American football and men’s and women’s basketball.

The deal includes the production of five American football home games later this year.

Midco will also benefit from visibility through various multimedia assets such as in-venue signage, gameday interaction and digital opportunities on the team's official website.

The deal was brokered by Jackrabbit Sports Properties, a division of the Learfield Sports agency, which serves as the university’s exclusive athletics multimedia rights holder.