Sportdigital Fussball adds Ajax TV to Dutch football offering

Sportdigital Fussball, the subscription broadcaster in German-speaking countries, has further enhanced its coverage of Dutch football by agreeing a deal to carry content from the in-house television channel of Eredivisie club Ajax.

Under the agreement, Sportdigital Fussball will offer a weekly programming block from Ajax TV. This will include delayed coverage of the club’s games in the Eredivisie, the KNVB Beker domestic cup competition and the Uefa Champions League.

Sportdigital Fussball already holds shows live Eredivisie matches through a separate rights agreement.

Sportdigital Fussball will broadcast its first Ajax TV show at 11pm (CET) today (Friday), focusing on the club’s 2-0 Champions League win at French Ligue 1 team Lille on Wednesday. The weekly show will also feature additional magazine programming from Ajax.

Earlier this month, Onefootball, the digital platform offering pay-per-view streaming of football, signed an agreement to offer live games from the suite of football competitions broadcast by Sportdigital Fussball.

Along with the Eredivisie, European domestic leagues that form part of the Onefootball offering include Poland’s Ekstraklasa, Portugal’s Liga NOS and the Czech Republic’s Fortuna Liga. Pay-per-view access to matches from Australia’s A-League, the Chinese Super League and Japan’s J.League are also available, along with the Copa do Brasil, Argentina’s Copa de la Superliga and the Concacaf Champions League.

In recent years, Sportdigital has marketed its “Football Around The World” concept and promoted itself as “The Football Channel” and cemented its positioning as a football broadcaster with its rebranding in August.

Outside of the 10 properties covered by the Onefootball agreement, the broadcaster also holds rights to the top-tier leagues in Belgium and Russia, England’s second-tier Championship and the Copa Libertadores.