The deal is a straight buy-out, understood to be worth €250 million, although Sportfive will be obliged to ensure the broadest possible audience for coverage, including the IOC’s standard commitment in each country of at least 200 hours free-to-air coverage for the Summer Games and 100 hours for the Winter Games.
The International Olympic Committee will conduct individual market negotiations in France, Germany, Spain and the UK, having already agreed deals in Italy and Turkey.
For more details, see the next edition of TV Sports Markets.