HomeNewsMulti-SportUSA

Sportradar and SportsGrid team up for US sports betting network

Sports media and data provider Sportradar has agreed an exclusive partnership with sports betting content producer SportsGrid to launch a free, 24-hour US sports-betting network.

The as-yet-unnamed service will combine Sportradar’s advertising and OTT technology with SportsGrid’s original programming to provide coverage and analysis of stats and odds across professional sports.

Sportradar last year teamed up with Fox Sports to provide viewers with data-driven coverage of US sporting events.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.